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What is a brand?

Put simply the corporate image of your business and what people relate to your business is your brand:

  • Your companies logo
  • The typeface used on all marketing material
  • A colour or colours used within your logo and marketing material
  • A consistent use of an image ( Flawless layout have the golden section swirl used as an image on all promotional marketing materials.
  • Piece of music (radio jingle).

Your perceived brand relates to:

  • Consistency in design style and advertising
  • Customer service ( An ignored customer not only looses you that person but everyone else that hears about the unfortunate experience).
  • Public relations has an impact on your brand, keep promises you make.

What is a identity?

Everything visual relating to your brand:

  • Logo (a emblem that represents all your identity & brand)
  • Stationery (letterhead, continuation sheets, compliments slip, business card, envelopes, etc.)
  • Promotional marketing materials (flyers, brochures, books, postcards websites, this list is endless.)
  • Apparel Design (uniformed appearance of staff, t-shirts, beer mats)
  • Signage (vehicle livery, Interior & exterior design)


Contact Flawless Layout and find out how we can help you and your business branding and identity, alternatively check out our business startup packages.


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